I always say in my training: “If I knew then what I know now, I will be a millionaire by now”. Over the last 15 years one thing that I learned (and the entire basis of my training is Compartmentalizing your processes is the only way you will find consistency (and sanity) in this business.
Compartmentalization provides focus, so you are not “all over the place” all the time. For example: If you met 5 people in an open house last weekend (they will be under the conversation bucket) your ONLY goal is to move them to the “appointment bucket”. Stop trying to skip steps! You cannot move someone from conversation to contract in 1 step, this very RARELY works and it leads to frustration, focus on moving them to the “next bucket”
“The Bucket System”
All the training you need regarding this process it’s within my training website REAZ.app through my internship program. If you have any questions, I am here to help.
My Training program sees the RE Steps as “buckets”:
- Marketing bucket
- Conversations bucket
- Appointments/Presentations bucket
- Agreements bucket
- Contracts bucket
- Open Escrow bucket
- Closing Escrow (Getting paid) bucket
- Re-investing in Marketing bucket
And all you are trying to do is move people from one bucket to the next.
For example:
- If you have no leads: You need to start by filling your Marketing Bucket. How do you do that? Well 2 ways, either you work for your leads (Open Houses, Door knocking, Telemarketing), Etc. or you pay for your leads (Zillow, Realtor.com, Etc.)
- Then your marketing MUST generate conversations (Conversation Bucket).
- Once you generate the conversation your only focus is to set a presentation appointment (Appointment bucket)
- Once you are at the appointment your main goal is to reach an agreement and/or sign a contract (Agreement Bucket)
- Once you have a signed contract (purchase agreement or listing agreement) 100% of your efforts need to be to open escrow (Open Escrow Bucket)
- Once you open escrow you must do the impossible to close escrow and get paid (Close Escrow Bucket)
- And once you get paid don’t forget to REinvest in marketing, you don’t want to have to be cold prospecting the rest of your life (Marketing Bucket)
P.S. once you start producing enough income you can hire and delegate some of these buckets to someone else (or partner with someone else).
Hablamos Tu Idioma
Siempre digo en mi entrenamiento: “Si supiera entonces lo que sé ahora, seré millonario ahora”. En los últimos 15 años, una cosa que aprendí (y toda la base de mi capacitación es compartimentar tus procesos es la única forma en que encontrará coherencia (y cordura) en este negocio).
La compartimentación proporciona atención, por lo que no estás “por todas partes” todo el tiempo. Por ejemplo: si conoció a 5 personas en una jornada de puertas abiertas el fin de semana pasado (estarán debajo del grupo de conversación), su ÚNICA meta es moverlos al “grupo de citas”. ¡Deja de intentar saltarte pasos! No puedes mover a alguien de una conversación a un contrato en 1 paso, esto funciona RARAMENTE y te lleva a la frustración, enfócate en moverlo al “siguiente grupo”
“El sistema de cubeta”
Toda la capacitación que necesita está dentro de mi pagina web de capacitación REAZ.app y a través de mi programa de internship. Si tiene alguna pregunta, estoy aquí para ayudar.
Mi programa de entrenamiento mira los pasos de bienes raíces como “cubetas”:
- Cubeta de Mercadeo
- Cubeta de Conversaciones
- Cubeta de Citas/Presentaciones
- Cubeta de Acuerdos
- Cubeta de Contratos
- Cubeta de Apertura de Escrow
- Cubet a de Cierre de Escrow (y Recibir el pago)
- Cubeta de Re-inversion de Mercado
Y todo lo que estás tratando de hacer es mover a las personas de una cubeta a otra cubeta.
Por ejemplo:
- Si no tiene clientes potenciales: Debes empezar en tu Marketing Bucket. ¿Cómo haces eso? Bueno de 2 maneras, ya sea que trabajes para conseguir clientes potenciales (casas abiertas, puertas, telemarketing), etc. o pagua para adquirir clientes potenciales (Zillow, Realtor.com, etc.)
- Entonces su Cubeta de Mercadeo DEBE generar conversaciones (Cubeta de Conversatciones)
- Una vez que genera la conversación, su único objetivo es establecer una cita de presentación (Cubeta de citas)
- Una vez que esté en la cita, su objetivo principal es llegar a un acuerdo y / o firmar un contrato (Cubeta de Acuerdos)
- Una vez que tenga un contrato firmado (acuerdo de compra o acuerdo de listado), el 100% de sus esfuerzos debe ser abrir el Escrow (Cubeta de Escrow Abierto)
- Una vez que abra el Escrow, debe hacer lo imposible para cerrar Escrow y recibir un pago (Cubeta de Cierre de Escrow)
- Y una vez que te pagan, no te olvides de reinvertir en marketing, para que no tengas de hacer mercadeo frío por el resto de tu vida (Cubeta de Remercadeo).
PD Una vez que comience a generar suficientes ingresos, puede contratar y delegar algunos de estos cubos a otra persona (o asociarse con otra persona).
Best Regards,
Yaxkin Rony Velasquez
Yaxkin Rony Velasquez – Mobile: 562-762-9634
Mona Bottros – Mobile 714-863-4953
300 N. Tustin Ave, Suite 201, Santa Ana, CA 92705
DRE Licenses# 00338699, 01426614, 01472751 NMLS# 238330
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