A few words before you start “Prospecting By Texting”
First: Texting is VERY personal.
Think about all the texts you have on your phone, I can almost guarantee 90% of them are from people “you know” or “they know you”. So the first rule of thumb: Treat your recipients as you treat your friends.
Let me give you an example:
Instead of:
“Good day dear sir or madam, I wanted to let you know we just recently listed a property in your neighborhood and we thought perhaps you may be interested in making an appointment for a private tour, would today or tomorrow work for you? Let me know and I will schedule you in”
Say:
Hey George, this is Rony Velasquez, check out this house we just listed: wwww.insertlinkhere.com pretty amazing huh?
Even if they don’t know you, always treat them as friends. Remember (because you customized the message with their name and their city) if they think you know them, your chances of getting a response are more likely.
Keep them SHORT.
Remember texting is NOT EMAIL, limit yourself to 160 characters (LESS IF POSSIBLE) go straight to the point and focus only on the action you want them to take.
Instead of:
We just listed a Beautifully remodeled to create the modern and open concept living that we all desire in a home! The kitchen has been thoughtfully designed with a huge butcher block island with seating for six along with with Quartz counters and a designer Subway tile backsplash with Stainless Steel appliances! A built-in bench seating at the breakfast nook will be perfect for those family meals in your new gorgeous home! The soaring vaulted ceilings greet you with natural light as soon as you walk in the entry and the great room is completely open to the kitchen and dining area. Upgraded tile floors throughout the main living area, the bedrooms feature new carpet and neutral paint throughout! Many of the major systems have also been upgraded including newer AC and Furnace, water heater, windows and sliding patio doors, newer garage door and motor and updated vanities in the bathrooms! The back patio is perfect for entertaining or barbecues with friends! Incredible amenities including the RSM Lake and beach club, lagoon, beach volleyball, bbqs and walking distance to the highly-rated Trabuco Mesa Elementary School! This special home will only be available for a very limited time for one lucky buyer!
Say:
Hey George, check out this house we just listed: wwww.insertlinkhere.com wanna see it? Let me know, Rony Velasquez
The first message has to be informational
FTC rules stipulate you are NOT allowed to (call, email, text) people for “solicitation” purposes unless they have given you written authorization to do so. But it also states (calls, emails, texts) for “informational purposes are okay”
So, your first message CANNOT be a straight solicitation text (do you want to sell your house?) it can only be for information purposes for example:
- Check out this new listing…
- I wanted to invite you to our open house…
- We just sold this property in your city…
- And so on.
For more example watch this video: https://youtu.be/2HosGE3ULq8
You have to give them an option to Opt-out
To be in compliance, the text message says: Hi Alma, this is (your name). I’m using an app to text you. You will not be billed extra for any texts, reply STOP to opt-out.
And if someone asks you to STOP, don’t try to convert them, Optout them immediately or you can get in trouble*
Best uses:
The best use of Prospecting by Texting is:
- Birthday messages to your contacts and leads.
- Holiday reminders to your contacts and leads.
- Anniversaries (weddings, property purchase, etc.)
- Heads up on important things that matter to them (for example Lakers fans SMS would be: I am getting ready to watch the game, are you? Go Lakers!
- Open House Invitations
- Just Listed in your area
- Just Sold in your area
- Anything of importance to the recipient (community events, etc.)
You can also create Webpages in WordPress.
WORDPRESS: A WordPress page is not a website is a blog site where you can make social posts for free. Once set up, it will automatically share your content to all your social media pages! I love WordPress because of it easy to use, I can post pages, articles, pictures of homes, new listings, etc. and it will automatically deliver to all my social media business pages (Facebook, Twitter, YouTube, LinkedIn, Google+, Instagram and Pinterest). Investment: FREE
Create your Replies Beforehand.
If you send out 500 messages about 10% of people will respond back almost immediately (the bulk will be within 4 hours) you need to BE READY to answer those texts as soon as possible, remember they don’t know you are sending the text in bulk so they expect and immediate response. Create a document with pre-written SMS responses you can COPY AND PASTE into the SMS, it saves you a lot of time.
what do you do?
For a list of our services and to make an appointment message me back
Stop contacting me
I apologize, I will remove you from my list immediately. before I go if you ever need our services keep us in mind.
what is this?
I apologize if you received this message in error, let me know if you did and I will remove you immediately from my list just reply “stop”
wrong number/Wrong person
I apologize, for some reason, I have you on my contact list, not sure when we met before. Were you looking to buy or sell a house last year by any chance?
OR
wrong number/Wrong person
I apologize, I will remove you from my list but before I go if you ever need our services to keep us in mind here’s a list…
what company do you work for?
My name is __Your name____ DRE __LIC___. we do Real Estate and Mortgage Financing, what can we help you with?
who is this?
here’s more information about who I am. If you need more information please let me know.
What do you do?
We do Real Estate and Mortgage Financing, what can we help you with?
Why are you texting me? Stop.
I apologize if you received this message in error, let me know if you did and I will remove you immediately from my list just reply “stop”
I want an appointment
sure, what date and time work for you? You can always book an appointment online
F*** You
I apologize, I will remove you from my list immediately. I will not text you again. Sorry to have disturbed you.
And lastly, remember what I always say in regards to prospecting….
Schedule appointments.
www.meetingbird.com Meetingbird offers you a way for clients to set up appointments with you automatically, it displays meeting times in the time zone of the viewer, it allows you to schedule meetings faster in Gmail, Sync calendars from multiple accounts, Have a personal and work calendar you need to keep track of for scheduling Create as many meetings types as you need to manage unique settings for product demos, sales calls, onboarding meetings, Prevent last-minute bookings, and add padding before and after meetings to prevent back-to-back bookings confirmation email sent to meeting requestors after they book a meeting.
Everything works in Volume and Consistency.
Don’t expect Prospecting by Texting to give you immediate results, it takes time to build rapport and trust with people, especially if they don’t know you the key ingredient on this is to create conversations and continue those conversations to become a “presence in their minds” and then they need your services you will be the first person they think about, that’s the goal, but it takes time and consistency.
Service Providers:
It’s worth Mentioning Big Purple Dot is the ONLY CRM that includes unlimited SMS, auto-dialer, and emails for a cost of around $75.00. It would be best if you plan to send SMS in bulk to get an account with Big Purple Dot. Other choices include:
www.liondesk.com provides you with a custom LionDesk number for texting, Video texting, bulk campaigns, and short-codes. Cost: $50.00 per month plus 3 Cents or 5 Cents per message.
www.callloop.com: SMS Text Messaging. Voice Broadcasting. Ringless Voicemail. All-in-one text messaging and calling software proven to get you fast results! Free 14-Day Trial, No Credit Card Required, Pay as you go plan. Cost: 5 Cents per SMS or Call.
www.callfire.com: Text Messaging. CallFire provides the most powerful and versatile SMS text messaging platform on the market. Whether you want to send out promotions, discounts, updates or notifications – text marketing lets you reach thousands instantly. Cost: 3 cents per SMS or call
www.Textingbase.com: Spam-free Texting Software That Saves You Time and Makes You Money Enterprise Patented Personalized SMS and MMS Software. Cost: 1 Cent per SMS.
www.Textingline.com: Textline is a text messaging platform for your business. Share one or more phone numbers for receiving, managing, & responding to messages. Cost: 1 Cent per SMS.
Equiitext: Use SMS text messaging to engage customer interest and generate sales for your business with automatic replies, our artificial intelligence responder automatically answers customer questions simply and conversationally, send campaign messages automatically with Timed Follow-Up, personally reply to your customers to establish brand loyalty and promote engaging conversation, easily funnel your sales pipeline for measurable success and keep track of your successes for you. Cost: 3 Cents per SMS
Compliance:
This is a great article in how to stay in compliance: https://simpletexting.com/in-depth-guide/sms-compliance-guide/introduction-sms-compliance/
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